“For an Advertiser to reach their communication objectives, you have to work with both overall reach and the right target audience group affiliation in combination. Through subsequent ad effectiveness measurement the Publisher can confirm the campaign effectiveness and verify that the relevant audience has been exposed to the message in the planned environment to increase the Advertiser’s sales and / or brand awareness. By leveraging audience measurement insights on different advertising packages Publishers can now quantify and qualify their sites and audiences to Advertisers and prove in real time how they effectively reach the Marketer’s media objective. RAM’s comprehensive suite of digital audience and advertising measurement tools allows Publishers to move closer to the Advertiser in creating a communication plan. This also means that the Publisher can optimise their inventory in a more efficient way by an increased understanding of their current audience profiles and ad delivery to increase the effectiveness of their programmatic offering and grow their revenue” says Bjorn Engvall – COO RAM Group “Through the new features that RAM has launched, we can increase the Publisher’s ability to effectively reach the Customer’s communication objectives in a granular manner by being able to measure audience profile and ad delivery to a single page/article or ad placement. Creating the opportunity to optimise the campaign media plan during the campaign period using real time results.Allowing verification or adjustment of target group selections made programmatically or manually.Measuring in real time how reach and frequency develops by different ad placements.With these new enhanced features the Publisher can now maximise the Advertiser’s opportunities to achieve their advertising objectives by These new functions allow real time campaign optimisation based on Reach, Frequency and Demographics on all purchased ad space of the Publisher during the campaign period.
RAM, one of the world’s leading media research companies with the world’s largest reference database on how communications work, has developed new unique features to enhance RAM’s digital ad measurements to increase Advertisers’ opportunities to achieve their campaign objectives.
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